I have much respect for Neil Patel. He's definitely a well known online influencer so when puts out a video on improving your landing page you should listen. Many people are using ClickFunnels and with their easy to create, well tested and optimized page builders, if you add Neil's advice to them you have a winning combination. If you haven't heard of ClickFunnels you can get a 14 Day Trial and check it out for yourself with no risk. Gone are the days of stitching together all the components for a landing page. With ClickFunnels you can create great pages in a fraction of the time because it integrates with a built in autoresponder called Actionetics and even an affiliate marketing management software called BackPack.
So check out Neil's video and get some proven hacks on landing pages from the best in the business.